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FOR IMMEDIATE RELEASE
April 5, 2019


FIERY YOUNG MEMPHIS COMBO SOUTHERN AVENUE TURNS UP THE RETRO-SOUL HEAT WITH THEIR SECOND ALBUM, KEEP ON

Extensive North American tour follows May 10 album street date.
Relix premiered a new song,"Whiskey Love": http://bit.ly/2uSOhZP

MEMPHIS, Tenn.—On their self-titled 2017 debut album, the boundary-breaking Memphis combo Southern Avenue sparked a one-band musical revolution, embodying an effortlessly organic soul/blues/R&B fusion that reflects the band members’ diverse roots as well as their deep commitment to their chosen style. On their second album, Keep On, set for release on May 10, 2019 via Concord Records, the dynamic outfit expands its gritty vision to embrace new musical challenges and a more expansive creative vision.

To pre-order the album, click here: https://found.ee/SA_KeepOn

Southern Avenue combines the talents of a prodigiously talented set of young musicians who bring their individual backgrounds and wide-ranging musical interests to the table, carrying the Southern soul legacy into the 21st Century while showcasing the powerful chemistry and electrifying live show that they’ve honed through extensive stage and studio experience. Since their first release, they’ve played in more than a dozen countries, wowing audiences at such festivals as Bonnaroo, Firefly, Electric Forest and Lockn’.

Guitar phenom Ori Naftaly originally built his reputation in his native Israel before joining forces with deeply expressive Memphis-bred singer Tierinii Jackson and her subtly powerful drummer sister Tikyra Jackson. The band’s lineup is rounded out by versatile keyboardist Jeremy Powell, an early alumnus of Stax Records' renowned music academy.

Keep On brilliantly captures Southern Avenue’s combustible chemistry, with the emotion-charged energy of such distinctive originals as “Whiskey Love,” “Savior,” “Too Good for You,” and ”We Are Not So Different” reflecting the players’ evolving talents as well as the influence of the extensive roadwork that they’ve invested in the band. The album was recorded with producer Johnny Black (Jessie J, Daughtry, Estelle) at Memphis’ legendary Sam Phillips Recording, and includes guest appearances by seminal Stax Records artist William Bell, noted Memphis musician Gage Markey (who serves as guest bassist on most of the album) and a horn section comprised of Art Edmaiston (JJ Grey & Mofro, Gregg Allman) and Marc Franklin (The Bo-Keys, Gregg Allman).

Grammy Award-winner Bell, a formative figure in the development of Southern soul, was impressed by the band’s talents. “In terms of new artists with the talent to become the stars of the future, you need to look no further than Southern Avenue,” he said.

The critics have been similarly impressed. “Southern Avenue’s modern sound melds gospel-infused R&B with a rootsy rock feel,” noted Mix. Relix praised “a deeply soulful Memphis band that’s turning the scene on its head,” while Goldmine called their music “a frothy Memphis soul stew fit to twitch your body to in ways you didn’t think you could.” The Chicago Reader dubbed their first album “a boiling retro-soul primer,” adding, “Tierinii has a riveting stage presence. They do the Stax legacy proud.” No Depression commented that it’s “easy to imagine Southern Avenue as a house band in their native Memphis or Muscle Shoals in the glory days of the ’60s, sent back to the future to save us from inauthenticity and our collective hurt.”

“Making this album was an interesting journey,” Ori says of Keep On. “Our first album was recorded very fast and released very fast. With this one, we spent a long time planning, and we knew how we wanted it sound. For me, it’s a big progression from the first album.” “The experience was completely different from making the first one,” adds Tierinii. “We learned a lot about each other and a lot about the band.”

As producer Johnny Black notes, “The thing that stood out most to me about Southern Avenue is their dedication to making this record ‘the hard way.’ Even in their selection of studios: by picking Sam Phillips Recording, the band, in essence, forced themselves to record within the same parameters as some of their heroes. And while that process may have taken extra time, it was well worth the effort.”

The seeds for Southern Avenue’s birth were first planted when Naftaly, who’d grown up in Israel with a deep-rooted passion for American soul, blues and funk, came to Memphis in 2013 to compete in the prestigious International Blues Challenge. Although his talents were embraced by American audiences, he felt constrained in his own band, and wanted to embrace a more expansive musical vision. That opportunity arrived when he met Tierinii Jackson, who'd gotten her start singing in church before performing in a series of cover bands and theatrical projects.

Despite not having a record deal at the time, Southern Avenue quickly found success touring in America and Europe. They won additional attention playing some high-profile festivals and making it to the finals in the Blues Foundation’s International Blues Challenge.

The group’s 2017 Stax debut hit #6 on Billboard’s Top Blues Albums Chart, reaching #1 on the iTunes Blues Chart, and prominently sitting in the Americana radio Top 30 for nearly six months. The success of the album created demand for Southern Avenue in both the U.S. and throughout the world performing in high-profile festivals around the globe. Since that time the band has seemingly lived on the road, with more than 300 shows under their belts. Building their audience one show at a time, they have headlined countless rooms from coast to coast and have toured with Buddy Guy, JJ Grey & Mofro, Umphrey’s McGee, Los Lobos, North Mississippi Allstars, and Karl Denson, to name a few. “We love playing live,” says Naftaly. “It's that connection with our fans that makes the time away from home worth it. Fans become our family out on the road and we love experiencing music together with them each and every night.”

Their efforts were further acknowledged by fans and peers in 2018, when their debut was honored with a Blues Music Award for “Best Emerging Artist Album.”

B “What makes it Southern Avenue,” Tierinii states, “is that when we come together, the music we make together is music we could never come up with individually. It's really rewarding to have so many influences in the band, and that we can find the balance between them."

“I’m proud that we don’t sound like anyone else,” Ori asserts. “We’ve been all over the world, from Australia to Poland to Norway to Spain to Canada to Mexico. Those experiences, and all the highs and lows, it’s all reflected in the music. I’ve waited all my life to be in a band like this, and it's amazing to me that I get to play with these people every night.”

Tour dates:
Sat., April 6 ASPEN, CO Buttermilk Mountain
Sat., April 13 CHICAGO, IL Bourbon on Division
Fri., April 19 ASHEVILLE, NC The Grey Eagle
Sat., April 20 SALISBURY, NC Earth Day Jam – Dark Before Dawn Farm
Sun., April 28 NEW ORLEANS, LA Joy Theater *****
Wed., May 1 NEW ORLEANS, LA House of Blues New Orleans #
Sat., May 2 NEW ORLEANS, LA The Howlin’ Wolf %
Sat., May 4 MEMPHIS, TN Beale Street Music Festival
Tues., May 7 BROOKLYN, NY Brooklyn Bowl
Thurs., May 9 BALTIMORE, MD The 8x10
Sat., May 11 NATCHEZ, MS Bishop Gunn Crawfish Boil
Sat., May 18 SPRINGFIELD, MO Stomp the Blues Out of Homelessness
Sun., May 19 DANA POINT, CA Doheny Blues Festival
Fri May 24 CHILLICOTHE, IL Summer Camp Music Festival
Thurs., June 6 CHORZÓW, POLAND Sztygarka
Fri., June 7 BERLIN, GERMANY Quasimodo
Sun., June 9 SCHÖPPINGEN, GERMANY Grolsch Blues Festival
Mon., June 10 RAALTE, NETHERLANDS Ribs & Blues
Thurs., June 27 ST.LOUIS, MO The Old Rock House
Sat., June 29 ROTHBURY, MI Electric Forest
Sun., June 30 ST PAUL, MN Turf Club
Wed., July 3 SEATTLE, WA Triple Door
Fri., July 5 WINSTON, OR Riverbend Live
Sat., July 6 PORTLAND, OR Waterfront Blues Festival
Wed., July 10 PITTSBURGH, PA Club Cafe
Thurs., July 11 ASBURY PARK, NJ Jams On The Sand
Fri., July 12 NESCOPECK, PA Briggs Farm Blues Festival
Sat., July 13 - Sun., July 14 OTTAWA, CANADA Ottawa Bluesfest
Fri.July 26 SCRANTON, PA The Peach Music Festival
Sun. July 28 EDMONTON, ALB Intergalactic Rodeo
Thurs., Aug 1 LANDER, WY Chamber Park Stage
Fri., Aug 2 MONTROSE, CO Montrose Summer Music Series
Sat., Aug 3 SNOWBIRD, CO Snowbird Cool Air Concert
Sun., Aug. 4 MAMMOTH LAKES, CA Mammoth Festival of Beers & Bluesaplooza
Sat., Aug. 10 BURNABY, CANADA Burnaby Blues and Roots Festival
Fri., Aug 16 CHARLOTTE, NC Sounds On The Square
Sat., Aug 17 ROSELAND, VA Music In The Blue Ridge
Sat., Aug. 24 TUSCALOOSA, AL Druid City Music Festival
Thurs., Sept 5 MIDDLESBORO, KY Levitt Amp Middlesboro
Sat., Sept 7 HAMILTON, OH Riversedge Amphitheatre
Thurs., Sept 12 – Fri., Sept 13 TELLURIDE, CO Telluride Blues and Brews
Sun., Sept. 22 LEXINGTON, KY Bourbon & Beyond
Fri., Oct 11 – Sat., Oct 12 ORLANDO, FL Epcot American Gardens Theatre --Eat To The Beat
Sat. Oct 19 BLACK MOUNTAIN, NC Leaf Festival
Sat., Oct. 26-Sat., Nov. 2 SAN DIEGO, CA Legendary Rhythm & Blues Cruise
Sat., Nov 23 MEMPHIS, TN Halloran Centre at The Orpheum

**w/MarchFourth
***w/Leftover Salmon
****w/String Cheese Incident
# w/Trombone Shorty
% w/Samantha Fish plus Marc Broussard
*****w/G Love and The Word

Southern Avenue on the web:
Website: https://www.southernavenuemusic.com/
Facebook: https://www.facebook.com/SouthernAvenueBand/
Twitter: https://twitter.com/southernavemem
Instagram: https://www.instagram.com/southernavenuemusic/
Online media kit: http://mediakits.concordmusicgroup.com/p/keep-on # # #

Artist Photo

photo by David McClister