Conqueroo’s slogan doesn’t just mean that its L.A. office is open when the East Coast wakes up. It means that they’re always on the case.

Founded by music PR luminary Cary Baker in 2004, this boutique firm delivers results as effectively as the field’s big players—with the kind of personal service the giants can’t hope to provide. No wonder Conqueroo has elicited glowing testimonials from its clients.

Naturally those testimonials highlight the effectiveness of Conqueroo’s many campaigns. But they also pay tribute to the dedication, knowledge and integrity that form the foundation of its approach.

Baker and his team bring a deep respect for an array of musical genres—including but not limited to rock, soul, blues, country and countless hybrids thereof—to their daily outreach on behalf of an eclectic roster that includes Grammy winner Bobby Rush, Grammy nominees Janiva Magness and Ruthie Foster, James McMurtry, Ray Wylie Hubbard, Willie Nile, Colin Hay, Chris Smither, and the Omnivore Recordings label.

With a background encompassing record-label publicity and journalism, not to mention more than a decade as one of the most reliable, straight-shooting independents in the business, Baker brings a uniquely comprehensive PR understanding to the table—an understanding that informs the perspective of the entire Conqueroo staff.

And thanks to this wide-ranging experience, he’s wise enough to know that music worth publicizing ultimately speaks for itself. “When I’m passionate about music,” Baker says, “great things have a way of happening.”